Sales distribution is a critical aspect of any business’s operations. It involves the process of making a product or service available for consumption by the end consumer. This might seem straightforward, but it involves a complex network of various intermediaries including wholesalers, distributors, and retailers. These intermediaries form what is known as a distribution channel.

Direct sales distribution involves selling directly to the end consumer. This can be achieved through an online store, a physical storefront, or direct mail. The advantage of this method is that it allows the business to have full control over their product, how it’s sold, and at what price.